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Life is a sum of all your choices – Albert Camus

I will go on record as saying that I am a terrible decision maker. Not only is it like pulling teeth just to get me to make up my mind about something, but when I do it’s normally a complete disaster. Choice is something that I have always struggled with and perhaps that is why I found this video to be particularly fascinating.

When we make decisions we think we’re in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.

For more information about Dan Ariely and his book Predictably Irrational, click here.

Special thanks to Shirin for sharing.


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