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Moore for Your Money: How Social Media Sold a Home in Less than a Week.

This is another post I shared on my company’s blog. I really like the story though, so I thought I would share it here as well.


Many of my clients and contacts are interested in learning how Social Media can assist with home sales. It’s a question that comes with a lot of preconceived notions about social technologies—i.e. that they are only used to update friends with what you had for breakfast—as well as some deep-seated fears of transparency and the potential for negative feedback.

However, if you take the plunge and trust in the power of social networks, community and honest sales, then these new methods of sales and customer service can have an immediate and positive effect on your business. Be it small, large or even for a one-time exchange, Social Media is a powerful tool.

Need an example? Tim Moore, digital solutions specialist for the New York Times Company, recently tried a cool sales experiment that shows the kind of impact that social technologies can have. Moore set out to sell his home in 72 hours or less using only social tools—no realtors, only connections. And how did it go?

His home did not sell within 72 hours—it sold within 50.

Continue reading


“You’re Meme T’Me / Why Must You Be Meme T’Me” – Dean Martin

Oh man.

So me and my cell mate (who shall remain nameless for his protection – he’s a pretty famous rock star) decided that the best way to close out a hectic work week is to memeify ourselves. Below are some besties of the day.

Confused by a few? Whatever, you’ll get over it. Just laugh like you do when someone tells an inside joke you don’t understand but you wanna be accepted by them so you laugh…a little too hard. Then everyone looks at you and it’s even more awkward than if you had just nodded and waited for the next topic to come up. God, you’re sucha weirdo sometimez. FACT: Z’s at the end of words make them 45.62% funnier.

I was surprised by an edit cell mate had made. This seemed like the most natural way to express my taken abackedness.

At some point today I said "they touch lips" and I fell in love with the phrase. Hence, the most amazingly suave frog of all timez.

Somebody in our office steals our milk from the fridge. This does not make me laugh. However, this kid getting all pissed about it did make me laugh. Still outta milk though.

I am the Social Media Manager for my company. I also love the movie Jurassic Park. Laughter rumbled something awful in my belly..

Cell mate was just being a jerk with this one after he read something I had to draft for my ultra-mega-radical marketing efforts.

Let’s Get Robbin’

Still scratchin’ your head trying to figure out the best use of Twitter? Wondering why people care what so-and-so had for breakfast? Questioning the worth of constant updates about some stranger’s whereabouts? Well, friend, scratch no more!

Visit PleaseRobMe.com for a list of great robbing opportunities, updated in real time!

Jane Austen’s Guide to “Social Media”

[This is a post I wrote for my company’s blog site. I thought I would share it here as well since some of you are also Austen fans and might find something in here to scoff at.]

The what? Yes, you read that correctly. Jane Austen was more than just a supremely divine author (I’m a diehard fan, can you tell?), she was also the source of some very accurate observations that can be applied to the new social media realm.

Silly things do cease to be silly if they are done by sensible people in an impudent way. ~ Emma

Many people consider things like Twitter and Facebook to be “silly” wastes of time. However, put a knowledgeable person behind a keyboard on one of these forums and watch what happens. You’ll notice that a steady stream of comments about sandwiches and celebrities will quickly transform into an invaluable information feed.

Everybody likes to go their own way–to choose their own time and manner of devotion. ~ Mansfield Park

Check that out – the brilliant Austen, in all her glory, predicted the demise of “push marketing” before anyone else! No one wants to be told what to do and when to do it, and this is directly connected to our current obsession with social forums. People would much rather turn to review sites like Yelp or TripAdvisor than take their cues from more traditional marketing efforts (i.e. print advertisements). That’s not to say that those aren’t important. It’s just that now most people want to hear from other folks about their real-life experiences, and then make decisions based on the candid opinions and feelings that they share. Jane was on to something big. Continue reading

You F*cking Twat: Katie’s Mad at Social Media

Twitter Bird reads My LetterSocial Media,

YOU BASTARD! You know it’s because of you that for a whole 20 minutes I was convinced that the great Jeff Goldblum had died. DIED. That’s insane. You have NO RIGHT to go and snowball totally unfounded rumors into maybe truths that cause semi-reputable publications (semi-reputable is being used very liberally here) to speculate their validity. GOSH DANG YOU.

Furthermore, who the hell are you to come into MY HOUSE and KILL everything that I love? Huh? Honestly, I’m absolutely shocked by your behavior yesterday. Despite the tragic loses that filled the morning with mourning, you – in your infinite unabashed awfulness – go and spread these grotesque lies. I mean, who does that!?

You know, while I have you here – because you were obviously so intrigued by my utter disgust that you have chosen to read on – let me tell you something else. Continue reading