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Moore for Your Money: How Social Media Sold a Home in Less than a Week.

This is another post I shared on my company’s blog. I really like the story though, so I thought I would share it here as well.

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Many of my clients and contacts are interested in learning how Social Media can assist with home sales. It’s a question that comes with a lot of preconceived notions about social technologies—i.e. that they are only used to update friends with what you had for breakfast—as well as some deep-seated fears of transparency and the potential for negative feedback.

However, if you take the plunge and trust in the power of social networks, community and honest sales, then these new methods of sales and customer service can have an immediate and positive effect on your business. Be it small, large or even for a one-time exchange, Social Media is a powerful tool.

Need an example? Tim Moore, digital solutions specialist for the New York Times Company, recently tried a cool sales experiment that shows the kind of impact that social technologies can have. Moore set out to sell his home in 72 hours or less using only social tools—no realtors, only connections. And how did it go?

His home did not sell within 72 hours—it sold within 50.

I had the wonderful opportunity to speak with Mr. Moore this afternoon about his experience. Enthusiastic and passionate about his industry, Moore said, “The simplicity of Social Media can pay off in really big ways.” When asked how he began his mission he revealed, “I grabbed a Coke from the fridge, picked up my iPhone and went from there. I just asked myself what questions I would have when buying a new home, and made sure I included every detail, even the embarrassing ones.”

Check out the full case study that Moore put together here. And be sure to check back for updates from Moore who will be starting a new series of posts on Twitter for small businesses.

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